Exploring Values Based Leadership

Betsey Fortlouis, CFBA
Director of Partnerships & Development, InnerWill Leadership Institute

Betsey has dedicated over 20 years of her career to helping organizations achieve their missions through strategic communications, capacity building, and revenue generation. She is passionate about relationship building and fostering connections with family businesses and families to drive impact through Values Based Leadership. Betsey has received the FFI Certificate in Family Business Advising.

Betsey leads with her core values of generosity, relationships, responsibility, loyalty, and creativity.  She lives in Chapel Hill, NC with her husband and daughter where they enjoy exploring the outdoors together and have an egregious open-door policy for any furry, feathered, and even the occasional scaly creature.


Born out of Luck Companies, InnerWillLeadership Institute was founded to teach other leaders how to build values-based organizations which ignite the potential in people. After an 85-year history as a successful business, President and CEO Charlie Luck IV realized that the business had so much more potential if alignment and collaboration of senior management could be improved. This led to a Values Based Leadership (VBL) journey—for his family and for the workplace. Ultimately, the Values Based Leadership principles and practices were shared with every employee at Luck Companies and every Luck family member. As a result, Luck Companies is the largest family-held and family-run aggregate business in the country, ranks in the top most engaged places to work in the US, and is a thriving organization built for the future.

The impact to Luck Companies, and to the individuals touched and transformed by the VBL journey, inspired the launch of InnerWill. Leadership is a choice, not a title –a conscious choice to work first on yourself to in turn positively impact the lives of those around you. Developing self-awareness takes tenacity and grit, while standing up for your core values take courage. We reflected on our definition of leadership and the strength needed to achieve it and chose the name InnerWill.  Today, InnerWill teaches the necessary skills to strengthen leadership capabilities and drive results through the practice of VBL. As a 501 c3 nonprofit, we invest in the organizations and people that we serve through customized solutions built to ensure positive and measurable impacts.

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